Went downstairs to our company kitchen and found the following inspiration for today's post...
A few weeks ago, I published a post titled "Data Quality Scorecard by client - and beyond...". In the post you'll find some steps on how to build a simple data quality scorecard for your client listing. We use a data quality score here at our shop to identify which client's have significant data quality data issues and "need to be cleaned up". We also use the scorecards to see which clients are benefiting the most from our data quality/governance initiative as well as to "brag" to our senior management to show progress and benefits of our group.
As you well know, some leaders "lead with the carrot" and praise success and try to get their teams to "do better" by giving incentives to folks who do the right thing. On occasion however you might find yourself in a situation where it's time to "lead with the stick". One "lead with the stick" option is to take the data quality scorecard in a different direction by building a scorecard by salesperson or account manager, something like the following:
Talk about incentive. Imagine publishing this to the sales or account teams, or showing it in a team meeting or some other forum. I don't know about you, but I certainly wouldn't want to be "Mr. Bill". Reminds me of one of my favorite quotes: "Oh Lucy! - You Gotta Lotta 'Splainin To Do"
Of course leading with the carrot is a more politically correct and less confrontational method, but if your out of ideas you might want to give this one a try.
Last note: At the DataFlux Ideas show in 2009 I sat in on a presentation where an organization was basing salesperson's commissions and bonuses on their perspective client's data quality errors - stated more clearly, folks who's clients had less problems got more bonus money. Talk about incentive and progressive thinking on their part.
Until next time...Rich